Demonstration project · Self-initiated

Glass looks like the greenest option. Making it emits almost three times as much as plastic.

I took the same carbonated soft drink in its three real market containers — PET bottle, glass bottle and aluminium can — and used an LCA to calculate what it takes to make each one. The result runs against intuition. And the big finding isn't the ranking: it's that a container's footprint depends less on the material and more on three design decisions a manufacturer actually controls.

Scope
Cradle-to-gate
Functional unit
Containing 1 litre
Method
EF 3.1 · OpenLCA
Data
Public databases (BAFU · EcoProfiles)

g CO₂ eq to manufacture the container for 330 ml. Manufacturing of the empty container only.

57 g
PET bottle
25% recycled · the cleanest
83 g
Aluminium can
50% recycled · in the middle
167 g
Glass bottle
Single use · the highest footprint
Executive summary

Three headlines, one case

The container we associate with "natural" — glass — is the worst at the manufacturing stage, by a long way. But the interesting part starts after the ranking.

The business question

What decision does this case answer?

The same soft drink, in plastic, glass or a can. Which one weighs least in terms of manufacturing footprint? And above all: does that match what people believe?

Because intuition says "glass = natural = eco-friendly". The numbers say otherwise. Any drinks brand choosing its container, or wanting to communicate its sustainability, has this decision at stake. And from August 2026, European regulation starts asking for data to back it up.

This case doesn't answer with an "it depends". It answers with a number, a methodology in plain sight and the nuances a good analysis doesn't hide.

How it was done

Rigour, in plain English

A cradle-to-gate LCA: what it takes to produce the empty container, material and forming, excluding filling and distribution transport. The unit of comparison is not "one bottle" but packaging 1 litre of drink: that way we compare like with like, because it takes ~3 bottles of 330 ml to make a litre.

It was modelled in OpenLCA with the EF 3.1 method (the European Commission's Environmental Footprint) using public databases: BAFU-2026 for materials and European recyclers' profiles (EcoProfiles) to rebuild recycled PET. Three materials, same format, the same rule for all.

Bar chart: manufacturing the container for 330 ml emits 57 g CO₂ eq for PET, 83 g for an aluminium can and 167 g for a glass bottle.
Figure 1 · The baseline comparison. Carbon footprint of manufacturing each container (g CO₂ eq / 330 ml). Cradle-to-gate LCA, EF 3.1. Cross-checked against data published by the Carbon Trust: it falls within range.
Results

Where the impact comes from (and why it matters)

First finding, and the most useful for a manufacturer: for all three containers, the impact barely sits in the factory. It sits in the material. Blowing, rolling or drawing the container counts for little; producing the material accounts for almost everything. The extreme case is the can: primary aluminium is 80% of the footprint… while being only 50% of the metal.

Stacked bars, material vs. conversion: for PET the material is 72%, for aluminium 86%, for glass ~100%. The factory counts for little in all three.
Figure 2 · Contribution analysis (hotspots). The lesson: putting solar panels on the plant barely moves the needle; the levers that work target the material.

Recycling: a huge lever, with an honest caveat

Increasing recycled content lowers the footprint almost proportionally. PET goes from 67 g (virgin) to 27 g (100% recycled). Aluminium moves even more, from 145 g to 21 g. At ~71% recycled content, the can matches PET, and real cans in the EU sit at around 50–70%. In practice, PET and the can are genuinely tied; which one wins depends on the actual recycled content of each.

Two descending lines of footprint versus % recycled content: PET and aluminium cross at around 71% recycled content.
Figure 3 · Recycled content curves. The PET–aluminium crossover is at ~71%. Honest caveat: more recycled content lowers carbon but raises water use. Recycling trades carbon for water.

Not just carbon: the same story across all 8 categories

The typical objection is "sure, but you're only looking at CO₂". I answer it with data: across the eight categories of the EF method, PET wins in 6 out of 8 and glass is the worst in 6 out of 8. Combining everything into a single normalised index, the order is clear-cut: PET 143 · Aluminium 184 · Glass 445. Glass triples PET here too.

Heatmap of 8 categories × 3 containers. PET has the best cell in 6 categories; glass the worst in 6.
Figure 4 · Multi-criteria profile. Green = the best in each row. PET dominates the map; glass concentrates the worst scores. It kills cherry-picking.

The twist: reusable glass, from villain to hero

Here's the good part. Single-use glass is the worst container (167 g). But reusable glass — collected, washed and refilled — becomes the best of all. It beats single-use glass at ~2 uses, the can at ~5 and PET at ~9. At 30 trips (normal in real returnable systems), it emits ~36 g per 330 ml, less than any single-use container.

Descending curve of footprint per use for a reusable glass bottle, crossing single-use glass (~2 uses), the can (~5) and PET (~9).
Figure 6 · Reusable glass break-even. The same glass, up to 5 times less footprint. The difference isn't in the material: it's in the system.

The results, in one table

Container (330 ml)Manufacturing (gate)Multi-criteria indexWith end-of-life recycling *
PET bottle · 25% rPET57 g143~45 g
Aluminium can · 50% rec.83 g184~58 g
Glass bottle · single use167 g445~148 g
Reusable glass · 30 uses~36 g——

* End-of-life recycling is shown as a sensitivity (avoided-burden approach), not as a headline result. The glass ≫ PET ranking doesn't flip in any scenario.

Conclusions · The toolkit

The hierarchy of levers

If most of the impact is decided at the design table, in what order should you act? From greatest to smallest effect:

What you do on Monday, depending on who you are

Drinks brand

The container that "sounds eco" may be the worst. Measure before you communicate. If your volume allows it, a returnable system is the nuclear lever.

Packaging manufacturer

Your real lever is recycled content and weight, not plant efficiency. The PPWR is going to require both.

Buyer / retail

Ask for the footprint per litre delivered, not per container, and favour larger formats.

Communication · Green Claims

"Glass = sustainable" isn't supported by the numbers. Be careful claiming it: the Green Claims Directive cuts deep.

Radical honesty

An indicative study using public databases (BAFU, EcoProfiles) and some declared proxies. It is not equivalent to an ISO 14040/44 certified LCA with a manufacturer's primary data: that's the next step, and it's done with a real client. A generic comparison with no brands: we don't attach figures to any named container.

Regulatory update

This is the data the law is going to ask you for

From 2025

SUP Directive (single-use plastics)

PET bottles with 25% recycled content from 2025, and 30% from 2030.

12 Aug 2026

PPWR · Packaging Regulation (EU) 2025/40

Now applicable. Requires recyclability, minimum recycled content (from 2030) and, later on, the Digital Product Passport.

The next step

What if these were the real data for your packaging?

This case uses public data. Your product deserves its own: primary, verifiable, ready for your customer or your tender.